Welcome to The Evolution Partnership.

Welcome to The Evolution Partnership, the home of Born to Flow®.

Private Executive Coaching Practice

Cliff Kimber MSc. FRSA FIoL works with senior leaders to enhance clarity, judgement, and sustained performance.

Where appropriate, and to offer a broader performance lens, he is supported by Claire Kimber BSc (Hons) NT DipBCNH mBANT CNHCreg in nutritional performance and Maddison-Grace Kimber SEPiT BSc MSc (Distinction) in sports psychology and performance transition.

Engagements are selective, discreet, and global, supporting senior partners, women in leadership, executives, elite athletes and HNWI’s.

Born to Flow®: A Way of Being.

The new book from Cliff Kimber

Born to Flow® (BTF) is an invitation to rediscover flow, not as a fixed theory, but as a lived, evolving experience. Blending personal insight, practical wisdom, and inspiration from thinkers as diverse as Alan Watts, Bruce Lee, Rick Rubin, George Kelly and Joseph Campbell, BTF explores flow as something you curate, not control.

Drawing on the river metaphor and Mihaly Csikszentmihalyi’s work, BTF expands the conversation to include friction, creativity, and the journey of self-expression. It invites readers to release assumptions, embrace experimentation, and grow—not through perfection, but presence.

Like water shaping rock, flow emerges through sustained engagement. Insight, tools, and reflective practices offer a fresh hypothesis, guiding leaders, coaches, and creatives toward meaningful, grounded action. Applications include flow-aligned habits, navigating resistance, and creating environments for deep work. BTF is a dynamic framework to reclaim rhythm, honour creativity, and unlock inner potential.

Pre-Order from Routledge
Pre-Order from Amazon

5.0 out of 5 stars. In Praise of Born to Flow

Reviewed in the United Kingdom on 24 February 2026

Format: Kindle EditionVerified Purchase

Born to Flow: A Way of Being by Cliff Kimber, while I expected its lessons to apply to leadership and life, I didn’t expect them to come alive quite so vividly stood at the base of a vertical sheet of ice in Norway.

In Born to Flow, Cliff describes flow not as a technique, but as a way of being - a state that emerges when presence, purpose and energy align. Flow can not be forced. It is allowed. Ice climbing has a way of exposing whether you truly understand the nature of flow.

What struck me most when reading Born to Flow is that we are always in some type of flow state, but with deliberate practice, being calm, attentive, intentional, performance flow follows. Sometimes, the best classroom is a frozen waterfall and Born to Flow.

  • 'Cliff Kimber’s insights on flow have the power to change the way we experience life and help us transform the world we live in. His understandings offer us all access to deeper dimensions of who we are, our performance, our growth, evolution and engagement. So, if your potential is precious to you and living fully important then “Born to Flow” needs to be in your reading list’.

    Jonny Wilkinson, Founder at One Living, England Rugby international, RWC winner

  • ‘In Born to Flow, Cliff masterfully blends psychology, philosophy, and personal experience. It returns us to something beautiful and primal: recognizing Flow is not a rare state, but the way life moves through us when we trust, align, and let go'.

    Adam Karaoguz, Former Navy SEAL

  • ‘This is a book readers can return to again and again’.

    Steve Borthwick, England Head Coach, RFU

  • Born to Flow is transformational. Cliff doesn’t just explore flow, he redefines it. With warmth and insight, he challenges our hidden assumptions and reconnects us not just with our potential at work, but also ourselves, those who matter, and our lives. This isn’t just for high achievers, it’s for anyone seeking a more fully lived life.'

    David Ross, Fragile World Strategist, award winning author of Confronting the Storm

  • ‘Cliff Kimber takes us all one step closer to owning and developing our flow. Discovering the beauty in the journey to embody the flow within. If the goal was the democratisation of flow, Born to Flow moves us all closer’

    Claire Davey, Executive coach, former Head of Coaching at Deloitte UK

  • I recommend this book to anyone interested in exploring the achievement of peak performance and the potential paths to realising their and their team's true potential. Born to Flow is relevant irrespective of your field of endeavour and, given the times we live in today, it has never been timelier.

    John Haughey, Former Vice-Chair and Global Life Sciences and Health Care Consulting Leader at Deloitte